Project Overview
This is a concept for a rebranding, new product, and ad campaign for Auntie Anne's pretzels. This would be a seasonal rebrand that only takes place during the summer months, meant to capture the spirit of a pool party. The rebrand is subtle, just a cute pool floatie around the existing pretzel logo. The new product is the Pool Party Pretzel Box, a special box that you can buy with your pretzels that's shaped like a pool deck, complete with a little foldable lounge chair and a diving board. Its respective ad campaign consists of an Instagram carousel ad, a digital mall screen ad, and a billboard ad.
